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Digital transformation is currently one of the most-used phrases in the business world, and it’s easy to see why. 93% of respondents for the 2014 Business Transformation and the Corporate Agenda Report said that they had either just completed, were currently planning, or were in the middle of a digital transformation within their businesses. Digital transformation aims to align a business’ process, people, and technology initiatives closely with its strategy and vision, by implementing strategies that help business owners attract more customers while lowering their operating costs. One of the best ways to do this by getting in touch with a robust custom software development company in Perth and asking them to help you upgrade your legacy software to a custom software solution which can allow you to utilise the cloud, use big data analytics, connect with customers through an app, ensure that employees can collaborate from anywhere, and give your business a competitive advantage by offering better customer service. There’s little point in undergoing digital transformation for the sake of it, and business owners should instead remember that the whole point is to make improve the customer experience by utilising the latest technology. If you’re looking for custom software development in Perth, get in touch today to learn how we can help you with your digital transformation.