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Software development is an interesting field, which is constantly changing. Anyone who works in the industry will tell you that no two days are ever the same, and employees get to use their creativity, interact with clients, and make the most of their problem solving skills. But many software development companies have come and gone in Perth and Western Australia. It’s easy to start a company, but much more difficult to keep it running, and ensure it stays successful regardless of how the economy is going. A successful software development company in Perth needs to invest in key areas, and leave others until the company is more established, and has resources ready to devote to other parts of the business. It’s important that the company knows their marketing strategy, and can describe (in just a couple of sentences), what makes their company stand out from the competition. It’s also crucial that software development companies evaluate the market need, and identify the challenges and opportunities within their industry. A website is a must, and the company should be easily searchable, with an interactive and informative website available, which is also engaging and easy-to-use. Most customers expect to see a blog and about page, as clients often like to learn more about a company and get to know them before hiring. It goes without saying that software development companies should be investing in SEO, which will allow interested potential-clients to find the company, and decide if they are the right fit for their needs. Finally, the proof is in the results. In order to be successful, the company must provide the best service possible, as successful businesses are usually a result of hard work, customer service, repeat business, and word-of-mouth referrals.