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Tablet and mobile phones are becoming the default way of browsing the internet for more and more people, and it’s estimated that around 95% of users are now accessing the web from a mobile device. While it’s more convenient to browse by mobile, many sites are not optimised for mobile viewing, making them unresponsive on smart phone and tablet screens. If the website is not responsive, users will see a tiny version of what they would see on a desktop, and will be forced to zoom in to read the text, and then move the website around while enlarging and shrinking the website to click on things. Most web users don’t have the patience for this, and customers often become frustrated when they can’t find the information they need, and leave the site, leading to a high bounce rate, and fewer sales. Mobile website development is therefore extremely important for any business who wants to take advantage of potential customers who are browsing on a mobile device. What is a Responsive Website? Websites that are responsive will look one way when viewed on a laptop or desktop computer, and another when viewed by a mobile device. These websites respond to their environment, and will adapt to the screen it is viewed upon. This means that the mobile website will be in a completely different format to the full site. The screen size will automatically scale when the device is turned on its side, some ads and widgets will disappear, and images will be reconfigured to fit the screen correctly. More and more businesses are turning to responsive mobile website development, and it’s becoming imperative that companies create mobile-friendly versions of their websites. If you need help making your website responsive, contact DBSIT today, who can help with all of your custom software development needs.